Introduction
In April 2009, Produce for Better Health Foundation (PBH) announced the beginning of a seven month dialog with the fruit/vegetable industry about the development of a national fruit and vegetable research and promotion board. PBH’s executive committee appointed an industry task force in 2008 to look into past barriers of such a promotion board. After a year-long discussion, the task force presented their best thinking to PBH’s executive committee and this in turn was shared with the PBH Board of Trustees at their annual meeting on April 3, 2009.
The proposed objective of the promotion board is: To increase consumption in the United States of all forms of fruits and vegetables for better health through implementation of a comprehensive health marketing, communications, and education effort. A total of $30 million is proposed to be collected from 1st handlers. This amount would be collected via a 0.046 percent assessment (less than 1/20 of one percent) on the free-on-board (FOB) market value of all 1st handlers and importers of both fresh and processed fruits and vegetables. The creation of such a promotion board would be dependent on the outcome of a referendum, or vote, of first handlers. If a decision is made to move forward, voting would not occur until 2011; if passed, assessments would likely not begin until 2012. Additional details are outlined below.
Press Releases
Download Press Release [PDF]: Nov 4, 2009 - National Fruit & Vegetable Research and Promotion Board Next Steps: PBH Involvement is Winding Down
Download Press Release [PDF]: Apr 3, 2009 - National Fruit & Vegetable Research and Promotion Board to be Discussed
Drop-Ins
Download Article Drop-In: Article can be inserted easily into association or business newsletters.
| Other Resources | |
| Questions/Responses from Economist [AUG 7 '09] | |
| Industry Survey [AUG 3 '09] | |
| Survey Results [AUG 3 '09] | |
| Data Tables [AUG 3 '09] | |
| Questions/Responses [MAY 22 '09] | |
| Promotion Board Presentation [APR 15 '09] | |
| Social Marketing Examples: Promotion Board Presentation | |
| Upcoming Presentations | |
| 2009 PBH Board & Donor Updates: | Nov 4 '09 | Aug 7 '09 | Aug 4 '09 | Jun 10 '09 | May 22 '09 |
Questions & Answers
Q & A lists are provided for six [6] areas as outlined below. Click to view.
I. The National Fruit & Vegetable Research & Promotion Board Concept
II. How the National Fruit & Vegetable Research & Promotion Board Would Be Funded
IV. Referendum
VI. Next Steps
There are active links located on the pages for each section above but you can also
Download ALL Questions & Answers [PDF].
For more information
Elizabeth Pivonka
Produce For Better Health Foundation
302.235.2329