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Introduction In April 2009, Produce for Better Health Foundation (PBH) announced the beginning of a seven month dialog with the fruit/vegetable industry about the development of a national fruit and vegetable research and promotion board. PBH’s executive committee appointed an industry task force in 2008 to look into past barriers of such a promotion board. After a year-long discussion, the task force presented their best thinking to PBH’s executive committee and this in turn was shared with the PBH Board of Trustees at their annual meeting on April 3, 2009. For more information about the promotion board ...
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